1. Introduction

NewGen Technology is an independent distributor of electronic components based in Southern California. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what personal information we collect, how we use and share it, your rights, and how to contact us.

By using or visiting https://newgentechnology.com// (the “Site”) or by doing business with NewGen, you agree to the collection and use of information as described in this policy.

2. Information We Collect

We collect information to operate our business, provide customer service, process orders, and improve the Site. Types of information we may collect include:

a. Information you provide directly

• Contact details (name, company, job title, email address, phone number, shipping/billing address).

• Account information if you create an account.

• Order and purchase information (products requested, quantities, invoices).

• Communications (messages, emails, quotes, RFQs, support requests).

• Documents or files you upload (e.g., specification sheets, purchase orders).

b. Information collected automatically

• Usage data (pages visited, time on site, referring/exit pages, IP address, browser and device information).

• Cookies and similar technologies (see Cookies section below).

• Analytics and performance data to improve the Site.

c. Information from third parties

• Payment processors, shipping carriers, and business partners (limited to what’s necessary to complete transactions).

• Publicly available sources, trade partners, or data providers to validate business information.

3. How We Use Your Information

We use personal data for purposes including but not limited to:

• Processing quotes, orders, invoices, and shipments.

• Communicating with you about orders, service, and updates.

• Performing identity verification and fraud prevention.

• Managing customer accounts and maintaining transaction history.

• Providing, maintaining, and improving the Site and our services.

• Marketing and promotional communications (where permitted).

• Legal compliance, dispute resolution, and enforcing our policies.

If we rely on consent for marketing messages, you may opt out at any time (see “Your Choices and Rights” below).

4. Cookies & Tracking Technologies

We and our third-party service providers use cookies, web beacons, and similar technologies to collect usage and device information, support functionality, analyze performance, and tailor content.

You can manage or disable cookies through your browser settings; however, disabling some cookies may affect Site functionality. For detailed cookie choices, refer to the Cookie Banner or Settings on our Site.

5. Sharing and Disclosure of Information

We share personal information only as described below and where necessary to operate our business or comply with the law:

Service providers & vendors. We use third-party vendors (payment processors, shipping carriers, hosting providers, analytics, CRM systems) to perform services on our behalf. They receive only the information necessary to perform their tasks and are contractually bound to protect it.

Business transfers. If NewGen merges, is acquired, or undergoes restructuring, your data may be transferred to the successor entity subject to reasonable protections.

Legal requirements. We may disclose information in response to lawful requests, to comply with legal obligations, protect rights, or to investigate fraud or other wrongdoing.

Aggregated & anonymized data. We may use or share de-identified or aggregated information for analytics, benchmarking, or marketing without restriction.

6. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. Examples include access controls, encryption where appropriate, and secure servers.

No method of transmission or storage is 100% secure; while we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as needed for the purposes described (e.g., fulfilling orders, legal compliance, dispute resolution). Retention periods vary depending on the type of data and applicable laws.

8. International Transfers

As a company operating in the U.S., some personal information may be stored and processed in the United States or in other countries where we or our service providers operate. When data is transferred internationally, we take steps to ensure appropriate protections are in place.

9. Your Choices and Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you.

• Correction: Request correction of inaccurate or incomplete information.

• Deletion: Request deletion of your personal information (subject to legal exceptions).

• Portability: Request transfer of your information to another entity in a commonly used format.

• Opt-out of marketing: You can opt out of promotional emails or messages by following the unsubscribe instructions in those communications or by contacting us.

• Do Not Sell / Sharing (California): If you are a California resident, you may have the right to opt out of the sale or sharing of your personal information. (See the California Privacy section below.)

To exercise any rights, please contact us (contact details below). We may need to verify your identity before fulfilling a request. We will respond within the time required by applicable law.

10. California Privacy (CCPA/CPRA) — Residents of California

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA), including the right to:

• Request disclosure of categories and specific pieces of personal information we have collected about you.

• Request deletion of personal information (with exceptions).

• Opt out of the sale or sharing of personal information.

• Not be discriminated against for exercising your privacy rights.

To submit a request under California law, please use the contact details below and include “California Privacy Request” in the subject. We will respond in accordance with applicable law.

11. Children’s Privacy

The Site is not intended for children under 16 (or the minimum age under local law). We do not knowingly collect personal information from children. If you believe we have information about a child, please contact us to request deletion.

12. Third-Party Links & Services

Our Site may contain links to third-party sites and may use third-party services (for payments, analytics, advertising, etc.). Those sites and services have their own privacy practices. We are not responsible for third-party privacy practices and encourage you to review their policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on the Site with the “Last updated” date. Material changes will be communicated by posting notice on the Site or by other means as required by law.

14. Contact Us

For questions, requests, or concerns about this Privacy Policy or your personal information, contact:

NewGen Technology
Website: https://newgentechnology.com//
Email: Sales@newgentechnology.com 

If you are a California resident and wish to submit a privacy request, please include “California Privacy Request” in the subject line.

15. Miscellaneous

• This Privacy Policy is governed by applicable U.S. laws and regulations.

• If any provision is found invalid, the remaining provisions remain in effect.